Search News You Can Use

by Dr. Marie Haynes

Stay up to date with what's happening in Search and AI. Each week I write a whole bunch about the things I found to be important, interesting and helpful for my friends in the SEO industry. Hope you find it helpful!

Featured Post

Marie's Thoughts Ep. 4 - Analyzing some sites impacted by the September helpful content update

Paid subscriber before Sep 2023? Access this at Hi, This helpful content update is proving devastating to many sites. I recently wrote some detailed thoughts on how important it is to demonstrate real-world experience as that is what Google tells us their...
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about 23 hours ago • 14 min read

Ep. 305: Sep Helpful Content Update is destroying many sites, Important Bard Updates, What Gary Illyes said at Pubcon

What a week! The helpful content went wild, affecting many blogging sites. Gary Illyes unloaded some bombs at Pubcon, ChatGPT has image and voice and much much more. I finally did it. I traveled for the first time in almost four years, speaking at Pubcon Austin. Remember that meme that Google...
3 days ago • 10 min read

Marie's Thoughts Ep. 3 - We need to pay attention to Bard's recent updates.

Paid subscriber before Sep 2023? Access this at Hi everyone, Well, it happened. I traveled for the first time since before the pandemic, and of course Google ran a catastrophic update. I will be digging in extensively to the September helpful content update as...
7 days ago • 9 min read

If you can't log into's not you, it's me

What was I thinking launching a new platform for my paid newsletter right before travelling? If you are a paid newsletter subscriber and you're trying to access my new, Marie's Thoughts, it turns out you actually can't. Augh! For now, you can read this week's episode...
10 days ago • 1 min read

Updates galore. Core update is done. A new helpful content update is running. Episode 304 of Search News You Can Use

Hi everyone, Welcome again to my new newsletter format. The whole newsletter is in this email now. You don't need to go to my website, but if you want to you can read the newsletters here. A note re paid subscriptions: My paid subscribers now get a new weekly newsletter instead of extra content:...
11 days ago • 12 min read

Advice for improving content quality for a site impacted by a core update. Marie's thoughts, Ep. 2

Hi! In this episode of Marie's thoughts, which, if you've missed it, is the new name for the paid subscriber content, I've shared my advice for improving for a site that was strongly impacted by the March Core Update. I'll share how we have decided to work on better understanding and meeting user...
14 days ago • 9 min read

My thoughts on the changes in the September 2023 update to the helpful content system

Hi everyone, I put together a blog post on the latest changes as this update rolls out. Some seem significant to me.​ Here's Claude's summary of my article: Google now factors in helpfulness of content on subdomains when...
15 days ago • 1 min read

🚨New Helpful Content Update from Google🚨

Hello Reader, Just as we're learning about the changes the August Core Update ushered in, Google has released a new update to the helpful content system. Here's what I've noticed has changed in Google's helpful content documentation: They've changed the opening paragraph to say, "content written...
16 days ago • 1 min read

The latest on Gemini | Changes to Merchant Center in GSC | Community observations on August Core Update

Search News You Can Use. Ep. 303 View online​ Hello everyone! Hope you like this new version of newsletter. Instead of reporting on everything that’s happening in SEO, I’ve covered the bits I found most interesting and important for the industry to know. It’s still a lot! I’ve shared below about...
18 days ago • 16 min read

Let's talk about Google's AI keynote this week. Episode 302: Sep 5, 2023

I'm making some big changes to newsletter! Let me tell you why. I've been writing a lot lately about producing content that meets the needs of your audience and adds original, insightful information to the body of knowledge that's on the web already. It made me think about my own writing. I love...
25 days ago • 8 min read
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