SGE while browsing the web - Lots of sites with traffic losses Aug 8 (related to FAQ's?) | The web version of Episode 300 is live.

publishedabout 1 month ago
1 min read

Hello Reader,

This was an interesting episode to write. We have to be due for a significant Google update soon.

There’s a new AI feature from Google: SGE while browsing will show SGE results in a sidebar in Chrome.

There are some strange ranking and traffic changes August 8, 2023, perhaps related to FAQ’s? John Mueller said in recent office hours that good technical SEO is not enough when it comes to ranking – you also need good content, experience, reputation and more. Also, the latest on Gemini, Life advice from your Google assistant, AP standards for AI use, how I view Google organic traffic in GA4 and a lot more.

Paid Subscriber content this week:

This week's subscriber content has over 1700 words on the following:

  • Thoughts on reputation / popularity with a deep dive into the QRG
  • Using ChatGPT’s Code Interpreter to deeply analyze reviews
  • Can adding words about the author’s E-E-A-T to a title help with rankings?
  • The quality raters' needs met scale

Join us at the Search Bar!

Oh yeah, my new community is unfolding really well. I would love to have you join us. This link will get you into the general discussion area where you can read through the latest stories and interesting things I’ve posted about regarding Search.

The discussion area where members can post about Search, AI and ask questions about your site is a separate paid, private area. In the last few days we’ve had some great discussions.

I'm opening up the Search Bar to all of my newsletter subscribers now. For the paid area, I will likely soon increase the price as there's a bit of confusion with it being the same price as a paid newsletter subscription.


Buy my helpful content workbook ($150) - This will help you understand user intent and create content that is most helpful for searchers, which is what Google wants to reward with their systems.

Have me review your site - If you have been considering having me review your site, now is the time to book it. I don't anticipate the demand decreasing anytime soon. This price will increase as demand does.

Buy my Quality Raters' Guidelines workbook (a few years old, so the prices is reduced to $20)​

Hope you have a great week!


Search News You Can Use

Stay up to date with what's happening in Search and AI. Each week I write a whole bunch about the things I found to be important, interesting and helpful for my friends in the SEO industry. Hope you find it helpful!

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