This week's SEO & AI News: Changes to FAQ's, Publishers you follow in SERPs and a lot more

publishedabout 1 month ago
1 min read

Hello Reader,

In this episode we discuss big changes to rich results, insights into Google’s TW-BERT framework (which may be responsible for the wild SERP turbulence we've seen for weeks now), will removing old content help improve quality, new features like content recommendations from publishers you follow, ChatGPT custom instructions update, traffic drops seen starting May 25th, and more.

This week’s subscriber content includes the following:

Reviewing a site impacted May 25, 2023

  • Google update? Changes to helpful content system?
  • This site had one obvious issue – originality
  • Using Claude to compare against helpful content criteria
  • Can a server reboot cause a quality re-evaluation?

Also, are featured on sections helpful for EEAT?


Buy my helpful content workbook ($150) - This will help you understand user intent and create content that is most helpful for searchers, which is what Google wants to reward with their systems.

Have me review your site - I have had several new reviews booked this week, which means that it's time for me to raise the price for a while until demand slows down. Given that we haven't had an update in a while, I expect we'll have one soon. If you have been considering having me review your site, now is the time to book it. I don't anticipate the demand decreasing anytime soon.

Book time to brainstorm with me over a Google Meet - I will be offering this for the next few weeks and then I'll be closing down my calendar while I do some speaking engagements in the fall. (Pubcon Austin master's workshop and LocalU Toronto.)​

Buy my Quality Raters' Guidelines workbook (a few years old, so the prices is reduced to $20)​

Hope you have a great week!


Search News You Can Use

Stay up to date with what's happening in Search and AI. Each week I write a whole bunch about the things I found to be important, interesting and helpful for my friends in the SEO industry. Hope you find it helpful!

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